Nick Jr. Uk Rebrand 2014

Creative Director / Producer
UK Gold Promax London 2015 - Best Channel Identity

In 2014 I was tasked with Rebranding NICKELODEON UK's preschool channel Nick Jr. The current branding was white and clinical, lacked surprise or adventure and fell short of the channels positioning and promise in the UK. The brief was to address all the short comings of the current look and feel, and inject a little bit of colour and adventure into the brand. I was also tasked with connecting the channel with preschoolers daily routines more, and so with Blue Zoo Animation in London, created a package with morning, daytime and night time packaging that strategically played out through the day, changing the mood of the channel to better fit with kids routines.